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Social Media Marketing for Your Business

If you are looking for a way to reach more customers, social media marketing is the answer. Your prospects and customers are already looking up companies and interacting with their favorite brands on social media, so your presence is important too. If you do it right, you will be successful and draw in a hefty revenue for your business.

 

What Exactly Is Social Media Marketing?

 

SMM or social media marketing is a type of marketing that takes place over different social networks. The goals of SMM include branding and communication with customers and potential customers. When it comes to SMM, you will mainly see the use of images, videos, and content. Sometimes, companies also use paid social media advertising.

 

Social Media Marketing: Create a Plan

 

StrategyBefore you jump into the social media marketing side of things, you need to start with a business plan and know your business’s goals. If you do not have any type of social strategy, then you will not succeed when you start to market. You will feel more like a lost puppy trying to navigate the wetlands.

For your first step, create a detailed social media marketing plan and start to think about some of your goals: both short-term and long-term. Think about who your target audience is, where you target audience hangs outs, interests of your audience, and so on.

 

Social Media Marketing: Create a Plan

 

Before you jump into the social media marketing side of things, you need to start with a business plan and know your business’s goals. If you do not have any type of social strategy, then you will not succeed when you start to market. You will feel more like a lost puppy trying to navigate the wetlands.

For your first step, create a detailed social media marketing plan and start to think about some of your goals: both short-term and long-term. Think about who your target audience is, where you target audience hangs outs, interests of your audience, and so on.

 

Social Media Marketing: Develop Your Goals

 

SMM is able to help you with many different goals including:

You can only measure your social media ROI once you have goals in place.

 

Learn SMM: Best Tips to Get You Started

 

Below, you will find some great social media marketing tips to help you jump start your campaign.

  1. Plan – Plan for your goals. You want to sit down and perform some keyword research and also content strategies that will help interest your target audience. Without this, you will not reach many people.
  2. Content is Always KingContent is superior and reigns with an iron fist. If you have good content, you will have a good amount of traffic to your website. You need to make sure that you are targeting the right people and using those keywords you planned with in your content. You should include videos, images, and infographics in your posts to help raise the engagement factor.
  3. Keep Your Brand Image Consistent – When you use social media for your business, you are able to project your brand’s image to your target audience across many different platforms. While each platform is unique, your business’s identity should remain the same.
  4. Use Links – Your social media page is used to market your business and used to help you gain followers, customers, and fans. While you want the meat of your content to be about your business, you should also share some outside links on your page to help with your credibility. When you share links, you will likely receive some links in return.
  5. Blog – Blogging is one way to get your readers engaged with your website. Depending on what type of business you have, you can blog about recent news, you can blog about a new trend, etc. Just make sure you are blogging!
  6. Track Your Competition – You always want to make sure that you have your eye on your competition. In fact, if you do not, you will likely find that they are passing you by with flying colors. When it comes to your competitors, you can get industry-related links from them, find new keywords to target, and even content ideas for your blog. You should use your competitors as an outlet to help you.
  7. Measure Your Success with Analytics – If you do not measure your success, you will not know where your clicks and website traffic is coming from. This can be detrimental to your campaign. Google Analytics is a great tools and used to help you manage all of your social media marketing techniques. You can quickly and easily attach a tag to track traffic.

 

How You Can Use Social Media Marketing: Learn and Know the Platform

 

Below, you will find that we have collected and gathered a brief overview of how you can effectively use social media based on which platform you choose. Each social media site may require different input from you and you may need to tailor your content to fit in with the site, but don’t worry, it is easy.

 

Facebook

Facebook

 

The first social media site we will talk about is Facebook. This is one of the most used channels to gain likes and followers. In fact, this is an open and friendly social media channel where a lot of customers and prospects come to engage. When it comes to your Facebook business page, you want to make sure that you layout your page correctly and that it looks good on all mobile platforms as well.

The best way to engage your audience on Facebook is to post links, stories, blogs, videos, and images. You will find that you have a good response from those who like your page.

Since Facebook is a place for friends and family to go and chat, you do not want your page to be strictly business all of the time. Keep it light and fun.

 

Google

Google+

 

Google+ is a popular social media platform and it is one of the top competitors with Facebook. In fact, this platform allows you to engage in a fun way with your prospects and customers. You can share links, upload images, create videos, and much more. When you do use Google+, you want to make sure that you use the circles option and connect with groups. For example, you can create or join a small group that is dedicated to sharing coupons. This way, you can post your business’s coupons and people will redeem them.

Another great thing about this platform is that you can use hangouts and video conferences to connect with those around you. As an example, if you have a home improvement business, you can show people how to fix their leaking sink in a video.

 

Pinterest

Pinterest

 

One of the upcoming social media platforms is Pinterest. This platform is different than the other two mentioned above and is more focused on images. A lot of people do use this platform and you can showcase your products by simply pinning them to your board. You can create a wonderful little library of products that others can re-pin and share.

 

twitter

Twitter

 

Another social media marketing platform for you to use is Twitter. This platform allows you to send out Tweets across the Internet. Each Tweet has a character-limit of 140 characters and can be used to promote your site, a coupon, or anything else you want others to know about.

When a customer or someone you follow says something funny or something you enjoy, you should retweet it as this will help get your name and brand out there. You can also answer questions that people ask and interact whenever you feel you want to.

 

Linkedin

LinkedIn

 

A professional social media marketing platform that lands on this list is LinkedIn. This platform is ideal for your business and you can network with other business professionals too. LinkedIn Groups are a great way for you to talk to others in the same industry or closely related industry.

When you sign up for an account on LinkedIn, you should ask some of your customers and followers to provide you with a recommendation as this will help you become more credible.

 

Youtube

YouTube

YouTube is a place for you to create videos for people to watch. Your videos can be informational, they can tell a story, or they can discuss a topic that you are interested in. Many businesses will try to create videos related to their business. For instance, if you have a bakery, you may want to show off how a product is made or you may want to demonstrate a recipe.

All videos are searchable and even rank on Google, so you can should never underestimate the power that your video content holds.

 

Reddit

 

Reddit

Reddit is a social media platform, but it is not like the others above. This is a platform that is solely used for the sharing of content. There are over 2 billion page views every single month and the number continues to grow.

The community can be a bit different to deal with at times and the community does NOT take well to spammy content or content that is inaccurate. You need to always be careful with what you post.

The community here is mostly young users who take an interest in liberal subjects, gaming, and more.

 

Location-Based Platforms

There are social media platforms that focus on the location of your business and connecting you with customers who are nearby to you. These platforms include FourSquare, Yelp, and Level Up. Once you register on these sites, you can then check-in and generate more information about who you are, your business hours, and more. These sites are perfect for generating reviews for your website.

Social media marketing is able to help you in more ways than one. In addition to driving traffic to your site, you can reach more users, you can sell products, and you can even ask for reviews and validate yourself as a business. Hopefully, the above guide has provided you with enough information to help you better understand how social media marketing works.

Need better results? If you find that you need more or better results, you can try pay-per-click advertising, which is a form of advertising that shows your website to your target audience and you only pay for the advertising when the customer clicks through to your site. Learn about PPC by visiting http://www.eecsl.com/ppc/

 

Social Media Marketing: Tips for Paid Campaigns

 

Paid advertising is a great way to get your name and brand out there. Whether you are a new business or a 20-year old business, you will find that people respond to ads. When it comes to your ad, you can offer a variety of different types of content from coupons to a signup form and more.

Paid advertising is not as expensive as you may think and many of the companies out there allow you to set your own budget. Below, we will go over some tips to help you when it comes to your paid campaign.

 

Small Business Tips

 

Below, we will help you learn the ins and outs of advertising on Facebook, Twitter, Google+, and LinkedIn.

 

Facebook Ads

 

Facebook allows you to run paid ads and when you do, Facebook will show your ads to your target audience. You can assign your audience to an ad and if done right, you can gain a lot of clicks to your page and website.

 

Twitter Ads

 

Twitter ads can be a bit more difficult for businesses to use, especially if you do not know what you are doing. In fact, there is no one size fits all approach and it will take some time to learn. If you have no clue what you are doing, it helps to hire someone to guide you or you will just be throwing money in the trash.

June 30, 2016
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