Why Do You Need a Logo for Your Business?
Making a nice logo is the first step in marketing your business. However, do you really need a logo? Isn’t it sufficient to have a nice business name? What’s the benefit of having a logo? A logo is a symbolic name of your business. In running a business, you do not have to have something to succeed. A logo is something you do not have to have, but it will surely help your business to be remembered more easily. In business, you do not know what is going to work and what’s not going to work until you try. It is important to implement the idea into practice and fine tune as you go on. The most simple benefit of having a logo is that the logos are easier to be spotted. Think about cars passing by you. Or think about buildings and billboards you pass by. You cannot read the texts but you can surely remember seeing something. Studies show that the images or symbols are more easily noticed than texts. Another benefit of having a logo is that it saves lots of time to build the rest of your marketing material. Your graphic designer will appreciate you having a logo. It does not have look nice or bad. Having a logo tells lots of things. The designer does not have to think about the color, design, tone, and overall message that the company presents. Having a logo is half the battle. The other half is websites, flyers, brochures, and all the other stuff. For us to build branding strategy, creating a logo and creating a website takes almost same amount of preparation work. Having a solid logo is really the backbone and the root of marketing. Everything can stem from a style of a logo.
What is a Good Logo?
Simple. Simple. Simple. Logos have to be simple. It can be just texts. It can be a symbol. It can be both. Whatever it is, a logo has to be simple. A simple design always wins and prolongs at the end. “Wow” effects should be presented with your products and services, not with a small logo. Do not try to impress people with logos too much.
Any Examples of Logo Design?
More Things To Think About
Below are additional questions we ask clients when we build logos. We do not have to get answers to every single one of them but it surely helps clients to organize their thoughts and ideas.
- Please write exact name that you would like to be on your logo.
- Please find two sample logos you like.
- Please describe your servicesWhat feeling or message do you want your logo to convey?
- What adjectives should best describe your logo?
- Any color preference
- Any color that you do not want us to use?
- Any specific imagery or icon you want to use in your logo?
- Please list your main competitors
- How are you different from your competitors?
A logo is something you need to have for your company because it saves lots of time to design other marketing tools. When making a logo, we should all remember that a logo by itself does not give “WoW” effects. What impress people is the quality of service and products you bring to public. Let’s find something simple and move forward onto the next projects!